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MozCast confirmed unusually high SERP flux from May , but it’s unclear if this was directly related to the bugs. Google pre-announced a “site diversity” update, claiming it would improve situations where sites had more than two organic listings. Moz data showed that, while the update did marginally improve SERPs with 3-5 duplicate sites on …

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Rank tracking tools and webmaster chatter suggested a significant update, with MozCast measuring 101°F, but no update was confirmed by Google. Some industry analysts suggested the changes were rolled back the next day and may have been temporary. While this update officially wrapped up at the end of November, most tracking sites showed a strong …

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